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On warmer days, the beach clubs are filled with people grabbing drinks and soaking in the (sometimes-rare) sun
Published : 28 Feb 2024, 09:47 AM
Glenn Fogel, CEO of Booking Holdings, has done more than his share of travelling the globe since becoming the head of the firm back in 2017.
Yet Fogel – who oversees online travel brands like Booking.com, Priceline, KAYAK and OpenTable – says his favourite place to visit is Amsterdam. Here are his top ways to experience the Dutch capital.
[The following interview is edited and condensed]
I first visited the city in 1983 as a student. Amsterdam is a city of contrasts, which is one of my favorite things about it.
It is incredibly international, but geographically small. It’s a tourism hub, but also a center for business and tech in the region. There’s so much happening, but it runs at a more relaxed pace than many other major cities.
If I am coming in the early morning from New York, I head to my accommodation and get a workout in – either at the hotel gym or, weather permitting, I’ll run in Vondelpark (Amsterdam-Zuid borough). I like to mix up where I stay.
The Booking.com headquarters (Oosterdokskade) has some of the best views of Amsterdam, and any spot on its outdoor terrace is a great place to meet.
My favourite vantage point is the lookout over NEMO, the architecturally striking science museum (Oosterdok), and Het Scheepvaartmuseum (The Maritime Museum, Kattenburgerplein), which has a line of replica and restored ships, dating back to 1818, anchored at its jetty. It’s tough to beat.
The best way to see Amsterdam is on the water. Teams across the business book boats for outings, picking up bitterballen (breaded and fried balls of meaty gravy) or other snacks along the way, and docking at Hannekes Boom (Dijksgracht) for drinks.
Many people don’t realize that there are beaches just 20 minutes from Amsterdam. We recently had a team off-site in the town of Noordwijk, which has enormous dunes, flower fields and big stretches of wide beach.
On warmer days, the beach clubs are filled with people grabbing drinks and soaking in the (sometimes-rare) sun.
My wife discovered a lesser-known museum on a recent trip: Ons' Lieve Heer op Solder (Our Lord in the Attic Museum, Oudezijds Voorburgwal), which is a 17th-century canal house that holds a church in its upper three floors that dates back to the 1660s and the "schuilkerk" period in the city where Catholics and other religious groups were not able to practice openly.
I’ve had some incredible meals in Amsterdam, including Rijks (Museumstraat), de Kas (Kamerlingh Onneslaan) and Bougainville (Dam). But one of my favourite things about the city is the plethora of understated bistros and cafes with outstanding food and wines, into which I can easily walk with a colleague for a quick bite.
A lot is said about the Red Light District and other popular recreational activities, but there’s much more to this city. I often find that people don’t know that Amsterdam is a big tech and commerce center.
The international talent pool and strong infrastructure connections to the rest of Europe and the globe, including the train network and Schipol airport, are a huge advantage for global businesses.
I’m very proud that Booking.com has maintained its presence in the city, and there are a considerable number of other major tech companies, including Netflix, Uber and many more, that have chosen to prioritize Amsterdam.
Locals will tell you biking is the best way to get around, but I suggest that most visitors leave the bike lanes to the experts.
When visiting Amsterdam, one should always be looking in all directions and be aware of the bike rules and tram rules to stay safe. But one should also look down.
There are tens of thousands of brass-plated cobblestones, known as Stolpersteine, that have been placed in the sidewalks around the city to commemorate former Jewish residents, and others, who died in Nazi death camps. The plaques are in front of the murdered people’s homes. More than any museum to me, they are reminders of the past, a past we must never forget.
